What does today's fundraising landscape really look like?

In the latest episode of The Charity Show, hosts Tim Beynon and PiersTownley dive into the dynamic world of fundraising, offering listeners a comprehensive look at the current landscape and the innovative strategies that are shaping the future of charitable giving in the UK.

The episode kicks off with a discussion about the importance of fundraisers and the crucial role they play in supporting various causes. One of the key segments of the episode features an insightful interview with Katie Docherty, the Chief Executive of the Chartered Institute of Fundraising. Katie provides a thorough overview of the fundraising landscape, noting that while the UK remains one of the most generous nations, the number of regular donors has declined. She points out that although fewer people are donating, those who do are giving more, which presents both opportunities and challenges for charities.

The discussion then shifts to the impact of technology on fundraising. Tim and Piers delve into the rise of micro-donations, where donors are encouraged to round up their purchases to support charitable causes. This method has gained popularity and is becoming a significant source of funds for many charities. Additionally, the hosts explore the potential of gaming as a fundraising tool, inviting listeners to share their experiences and insights on this innovative approach.

Festival fundraising also takes centre stage in this episode. Piers shares fascinating statistics about the substantial amounts raised by festivals like Glastonbury for various charitable causes. The hosts discuss how these events provide powerful platforms for raising awareness and funds, and they speculate on the future potential of such collaborations.

Katie Docherty also discusses the challenges charities face in connecting with younger generations. She emphasises the importance of embracing digital platforms and social media influencers to engage with younger donors. Katie also touches on the psychological and sociological factors that motivate people to give, highlighting the need for charities to stay attuned to these influences.

The episode concludes with a segment dedicated to recognising sector superstars—individuals who have made significant contributions to the charity sector. This week, the spotlight is on Dan Ives and Lloyd Gregory, who set a world record for the longest table tennis rally while raising funds for the stillbirth and neonatal charity Sands. Their dedication and achievement serve as an inspiring example of the lengths to which people will go to support causes they care about.

Overall, this episode of The Charity Show is a must-listen for anyone involved in the charity sector. It offers valuable insights into the current trends, challenges, and opportunities in fundraising, and it underscores the importance of innovation and adaptability in this ever-changing landscape. Tune in to gain a deeper understanding of how you can make a difference in the world of charitable giving.