Learning to love AI

Artificial Intelligence (AI) is no longer a distant future concept; it is here, and it’s making waves across various sectors, including charities. In the latest episode of our podcast, we dive deep into the transformative power of AI in the charity sector with insights from third sector digital champion, Zoe Amar.

AI's potential in the charity sector is vast, from enhancing fundraising strategies to creating compelling content. Zoe Amar, who advises charities and leaders on emerging technologies and strategy, provides a comprehensive overview of how AI is currently being utilised and its future potential.

One of the most striking examples Zoe shares is from a small charity in Scotland called Odd Gowan Hospice. They are exploring the use of AI to curate and preserve the stories of patients towards the end of their lives. This innovative approach not only helps in keeping memories alive but also has potential fundraising benefits. However, as Zoe points out, the ethical considerations around using AI in such sensitive areas are paramount.

Another fascinating example comes from the Canadian non-profit, Furniture Bank. They used AI-generated images to highlight the reality of furniture poverty among families in Canada. This innovative campaign not only brought attention to a critical issue but also integrated AI into their fundraising strategy, showcasing the potential of AI in creating impactful campaigns.

The conversation also touches on the importance of upskilling within organisations. Zoe emphasises that AI should not be seen as a threat but as a tool that can augment the work charities are already doing. She highlights the need for CEOs and senior leaders to model the right behaviour and support their teams in adopting these new technologies. This is a crucial point as it ensures that the adoption of AI is aligned with the organisation's mission and values.

For those concerned about the ethical implications and the transparency of using AI, Zoe offers practical advice. She suggests that charities should be clear about what data they are using and ensure they communicate this transparently to their supporters. Engaging with supporters to understand their views on AI can also help build trust and ensure that the use of AI aligns with their expectations.

As we navigate the rapidly evolving landscape of AI, it’s clear that this technology holds immense potential for the charity sector. However, its success will depend on how well organisations can integrate it into their existing frameworks, ensuring ethical use and maintaining transparency with their supporters.

This episode is a must-listen for anyone in the charity sector looking to understand the potential of AI and how to harness it effectively. Tune in now to hear more from Zoe Amar and gain valuable insights into the future of AI in charities.